Digital Analytics Insight Generation

Challenge

• Targeted Campaigns: Focused targeting of customers with customized components.
• Identifying cross-sell and up-sell opportunities.
• Near real-time decision making.

Solution

• Data Processing: Open source Big data solution (Scala) to process massive amounts of structured and unstructured data in real time.
• Data Storage: Hortonworks Hadoop for collection and storage of unlimited data.
• Analytics (Collaborative Filtering): Mahout based Hybrid collaborative filtering algorithms.

Results

• 20% better targeting for campaigns.
• 5% more cross-sell up-sell opportunities.
• Sales goes to by 3-4%.